Gen Launches The Fearless Planet Index

Gen (NASDAQ: GEN), a global leader dedicated to powering
Digital Freedom through its family of trusted consumer
brands, including Norton, Avast, LifeLock and MoneyLion,
today launched the Fearless Planet Index
(FPI), a continuously updated Cyber Safety
intelligence hub that provides real-time insights into
scams, cyber threats and identity risks, helping people
understand where threats are emerging and how to protect
themselves.

Visit the Fearless Planet Index at http://fpi.gendigital.com/

A
Regional Weather Map for Digital Risk

People check
the weather before deciding what to wear or whether it’s
safe to travel. Until now, there hasn’t been an equivalent
way to understand the digital risks forming around us.
Powered by telemetry from the Gen Threat Labs, the Fearless
Planet Index transforms billions of real-world security
signals into an interactive view of today’s digital threat
landscape. Like weather radar tracking storms as they
develop and move, the FPI helps Kiwis see where digital
risks are emerging in New Zealand, which scams are most
active and how those patterns evolve over time.

With
the FPI, people can:

· Select a country to explore
its most prominent scams, malware threats and identity
alerts

· See whether each threat or alert has
increased, decreased, remained stable or appeared as new
since the previous day

· Open detailed profiles
explaining each threat or alert and, where applicable,
providing practical guidance to help people protect
themselves

Storms
Brewing: Online Shopping Scams in New Zealand

In New
Zealand, online shopping scams rank among the most prevalent
consumer scams tracked by the FPI in July, as cybercriminals
increasingly impersonate trusted retailers through fake
websites, sponsored social media ads, search results and
promotional emails offering products at unusually low
prices.

The FPI identify the scams and threats people
should look out for and gives practical advice on how to
protect yourself. For example, for those Kiwis who are
getting ready to shop online for winter clearance sale, tips
include:

• Shop with retailers you know or research
  unfamiliar websites by checking independent reviews before
  making a purchase.
• Look closely at the website.
  Check the URL for misspellings, and make sure the site
  includes legitimate contact information, shipping details,
  and a clear return or refund policy.
• Pay with a
  credit card or another payment method that offers buyer
  protection. Avoid paying by bank transfer, cryptocurrency,
  gift cards or other irreversible payment
  methods.

Fearless Planet Index Reveals Phishing
as the Primary Scam Threat Worldwide

The FPI tracks
the most prominent threats across 245 countries and
territories. Early insights show phishing as the most
prevalent scam category globally. Specific threats,
including online shopping, dating, tech support and
financial scams, vary considerably between countries. This
country-level variation allows people to look beyond the
global picture and understand which threats are currently
most prominent where they live.

At launch, the FPI
shows:

· 120M+ phishing attacks detected in the
latest 30-day snapshot

· 80%+ of categorised threats
were scams or malicious advertising rather than traditional
malware

· Online shopping scams rank among the most
prevalent named scams across New Zealand, Australia and
other parts of the world, reflecting how cybercriminals
increasingly target everyday online purchases

· While
phishing is the leading scam globally, the mix of threats
varies by country and region, giving people a localised view
of the digital risks they are most likely to
encounter

· North America recorded the highest
average digital risk (29.6%), followed closely by Europe
(28.5%), Asia-Pacific (27.4%), Middle East & Africa
(25.6%), and Latin America (22.0%)

About
Gen

Gen (NASDAQ: GEN) is a global company dedicated
to powering Digital Freedom through its trusted consumer
brands including Norton, Avast, LifeLock, MoneyLion and
more. The Gen family of consumer brands is rooted in
providing financial empowerment and cyber safety for the
first digital generations. Today, Gen empowers people to
live their digital lives safely, privately and confidently
for generations to come. Gen brings award-winning products
and services in cybersecurity, online privacy, identity
protection and financial wellness to nearly 500 million
users in more than 150 countries. Learn more at
GenDigital.com.

About the Gen Threat Labs

Gen
Threat Labs is the Cyber Safety research team within Gen,
focused on uncovering and analysing the latest digital
threats and scams worldwide. Rooted in data, research, and
technical expertise, the team identifies patterns and risks
that shape the evolving cyber landscape. Their insights
power the security technologies that protect people across
Gen’s portfolio of trusted brands, including Norton,
Avast, LifeLock, and
others.

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