Highly commended for the fourth year in a
row
Generate is proud to share that it has once again
been recognised in the Reader’s Digest Trusted Brands
Awards, receiving a Highly Commended rating in the
Specialist KiwiSaver Providers category for the fourth
consecutive year.
In the research, customers
highlighted strong returns, professional service and clear
communication as key reasons they trust
Generate.
These awards are based on independent
research of New Zealanders aged 18+, who rate brands on
trust across a wide range of categories. This recognition is
especially meaningful as it reflects the views of everyday
Kiwis.
Performance continues to drive
trust
Performance was identified as the strongest
driver of trust for Generate, supported by factors such as
experience, service and reputation.
This reinforces
something Generate has always believed – consistent
long-term performance matters, especially when it comes to
helping Kiwis grow their savings over time.
While many
KiwiSaver providers dip in and out of the rankings (1),
Generate’s expert investment team has been highly
consistent delivering strong returns for our KiwiSaver
scheme members.
Over the past 11 quarters (since June
2023), Generate’s three original KiwiSaver funds have
ranked in the top 3 in their categories for 10-year returns
more than 90% of the time (2). What’s more, Generate’s
Focused Growth (aggressive) fund has always maintained a top
3 position for 10-year returns since becoming
eligible.
Independently rated by KiwiSaver
members
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The Trusted Brands Awards use a robust,
independent methodology, with everyday New Zealanders taking
part in the research and rating hundreds of brands across
multiple categories.
The results are based on real
experiences and perceptions – not industry judging panels
– and are a reflection of the trust Generate members place
in it every day.
A focus on long-term
outcomes
While awards are always great to receive,
Generate’s focus remains firmly on exceptional customer
service and delivering strong returns for our members over
the long term.
As the research shows, trust is built
over time – through performance, service and experience,
with Generate fully committed to continuing to earn that
trust.
Notes:
1 In the Morningstar KiwiSaver
Report, which is released quarterly.
2 The three
Generate KiwiSaver Scheme funds are Moderate, Growth and
Focused Growth, with 10-year returns available since June
2023. The “greater than 90%” figure is derived from the
Morningstar KiwiSaver Surveys June 2023 up to December 2025,
as is the 100% figure for Focused
Growth.