Reuters details Asian airlines offer perks to entice elite flyers

Last Updated on 14/08/2021 by


From wellness workshops to dinner with a celebrity chef and flights to nowhere, Reuters detailed how Asia’s big international airlines are working hard to keep their most lucrative customers engaged as the pandemic-related travel halt stretches beyond 18 months. Grounded elite members are not accessing airport lounges stocked with fine wines, made-to-order meals and day spas, although Qantas did host a dinner in Sydney for a few of them with celebrity chef Neil Perry and CEO Alan Joyce in June. Singapore Airlines, which lacks a domestic market, said it has hosted virtual wine tastings, wellness workshops and online courses such as miniature clay art and coffee-brewing and offered a first-class dine-at-home experience.

Article Tags

Topics of Interest: Business & Finance

Type: Reuters Best

Sectors: EquitiesTravel & Leisure

Regions: Asia

Win Types: Exclusivity

Story Types: Exclusive / Scoop

Media Types: Text

Customer Impact: Major Global Story



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