Reuters exclusively reports that Netflix offers free plan in Kenya to entice new subscribers

Last Updated on 06/10/2021 by

Business & FinanceEntertainment & LifestyleHuman Interest

Reuters exclusively reported that Netflix Inc has began to offer a free mobile plan with about one-quarter of its TV shows and movies in Kenya, a strategy aimed at sparking growth in a key African market. The free plan is available on Android mobile phones and will not have ads. It features Netflix movies and TV shows such as dramas “Money Heist” and “Bridgerton” and African series “Blood & Water,” plus some of the programming the company licenses from others. Netflix hopes the free plan will lead to users signing up for a paid option with more content.

Article Tags

Topics of Interest: Business & FinanceEntertainment & LifestyleHuman Interest

Type: Reuters Best

Sectors: MediaRetail & Consumer GoodsTelecommunications

Win Types: Exclusivity

Story Types: Exclusive / Scoop

Media Types: Text

Customer Impact: Important Regional Story

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