Tech New Zealand has welcomed Trade Me as the latest
signatory to the New
Zealand Online Scams Code (NZOSC), strengthening
industry-wide action to protect New Zealanders from online
scams.
Launched in March 2026, the Code is a voluntary
industry code developed by Tech New Zealand in partnership
with its members. Trade Me joins founding signatories
Google, Meta and TikTok in committing to 38 concrete actions
designed to help prevent, detect and respond to scams
online.
The Code spans key areas including blocking,
reporting, takedowns, advertising, email and messaging, law
enforcement, intelligence sharing, consumer communications,
and future-proofing.
Trade Me’s decision to adopt
the Code is an important step in strengthening protection
for consumers across Aotearoa, says Graeme Muller, CEO, Tech
New Zealand.
“Scammers are sophisticated,
well-resourced and operating at scale. New Zealanders
deserve an industry that meets that challenge head on,”
says Graeme.
“The New Zealand Online Scams Code is a
practical, public commitment from the digital industry to
protect the people who use our platforms every day. Trade
Me’s participation adds further weight to this collective
effort and reinforces the importance of industry leadership
in keeping New Zealanders safer online.”
Nicole
Williams, Head of Marketplace and Jobs, Trade Me says
“Providing a safe, trusted trading environment is our
absolute priority. While we continuously evolve our
technology to counter increasingly sophisticated scams, the
reality is that no single platform can win this fight alone.
True consumer protection requires a united front. By
standing alongside other digital leaders in Aotearoa to
share intelligence and close systemic gaps, we can build a
collective defense that significantly strengthens consumer
safety.”
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The Code was launched at Parliament on 9
March 2026 to a gathering of senior government
representatives, policy makers and industry leaders from
across Aotearoa’s technology ecosystem, united by the
belief that protecting New Zealanders online is a collective
responsibility.
Anyone wanting to adopt the Code or
find out more can email info@technewzealand.org.nz.