Stuff Group’s Masthead Publishing subscriber websites
have hit one million unique viewers for the first time since
launching two years ago, and stuff.co.nz saw a strong
2,295,000 UVs last month, more than 425,000 ahead of its
nearest competitor.
New Zealand’s rapidly growing
national news brand The Post, with The Press and the Waikato
Times, hit 1,006,000 in Nielsen’s September numbers, a
whopping 8.5% ahead of their August audiences and almost 40%
ahead of where the brands were a year ago. This builds on a
35% increase in subscriptions over that
period.
Stuff.co.nz is by far the country’s largest
digital news site and saw year on year growth of 3.6% in
September as the Tom Phillips story came to a tragic
conclusion and events in the United States caused
turmoil.
Stuff Digital Managing Director Nigel Tutt
says it is a myth that New Zealanders are turning to global
platforms for news with the word ‘Stuff” often appearing
in Google Search’s top three terms.
“Stuff is now
synonymous with news and our audiences visit more often and
stay for longer than any other New Zealand website,” he
says. “We never take that for granted and work hard to
deliver on the promise we make to our audiences to always
deliver live and lively news.”
Stuff Masthead
Publishing Managing Director Joanna Norris says the
company’s subscription websites are really hitting their
stride, delivering the distinct brand of news and content
that their discrete audiences desire.
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“The influence
of The Post is a big part of that growth strategy with its
unique combination of analysis at the intersection of
business and politics,” she says. “It’s tackling the
important issues for New Zealand such as last week’s
Tourism Infrastructure summit in Queenstown where former PM
John Key and Xero boss Rod Drury spoke to informed and
engaged audiences.
“And The Press is continuing to
sky-rocket, cementing its place as the premier news brand
for the South Island through journalism which captures the
growth and optimism on the Mainland.”
Stuff Owner
and Publisher Sinead Boucher says the strategic focus on
independent growth, revenue and audience strategies is
behind the engagement being seen across Stuff Group’s
distinct products.
“When you add our large Events
business, magazines and ThreeNews, our journalists and
experience experts are connecting with nine in 10 New
Zealanders each month in the ways that work best for
them,” she says. “That is a huge opportunity for our
advertisers and commercial partners, as Kiwis have Stuff so
deeply embedded in their lives through multiple touchpoints
and channels each
day.”
