As New Zealand’s e-commerce economy continues to set
new records, local online retailer Onecheq is emerging as a
significant force, steadily expanding its product categories
to meet the evolving needs of Kiwi shoppers.
The
growth of the platform reflects a larger trend in the
national retail landscape. According to NZ Post’s latest
Full
Download report, online consumer spending reached $7.2
billion in 2024, with over 70 million parcels delivered
nationwide. Among the top-performing sectors were
electronics, home improvement and health products, all
categories in which Onecheq has recently
expanded.
Onecheq started as a tech-focused retailer
but now carries an extensive inventory that spans
electronics, tools, homeware, health and beauty, outdoor
gear and more.
“We’re seeing strong demand from
Kiwis who want the convenience of a single online
destination for both high-quality products and local
service,” says Kushal, spokesperson for Onecheq.
“Whether it’s a smartwatch, a power drill, or skincare
tools, people expect to get what they need quickly, with
full transparency and support.”
E-Commerce
Trends Driving Onecheq’s Growth
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Onecheq’s range
expansion is closely aligned with the broader trends
transforming New Zealand’s retail sector. According to
Stats NZ (2024), 42% of Kiwi households now shop online for
non-grocery goods, a significant rise from 32% in
2022.
This shift reflects a growing demand for
convenience, variety, and speed in the online shopping
experience. Consumers are increasingly prioritising product
diversity and local availability, along with clear return
policies, GST-inclusive pricing and the reassurance of a New
Zealand-based retail platform.
In a market where
shoppers are often forced to choose between slow
international delivery or a limited domestic range, Onecheq is stepping in to
fill that gap, offering a wide selection of products with
the reliability and responsiveness that New Zealanders
expect.
“Customers are looking for trusted, local
alternatives to the global giants,” Kushal says. “They
want faster delivery, clear product listings and New
Zealand-based warranty protection. That’s where we’ve
focused our attention.”
A Retail Platform Built for
NZ Shoppers
Founded in Auckland in 2020, Onecheq’s
platform now features products across multiple verticals,
including:
- Consumer electronics
such as smartphones, tablets, wearables and gaming
consoles - DIY tools including
drills, rotary kits, workbenches and hand
tools - Home and lifestyle items such
as air fryers, lighting, furniture, decor and
storage - Health and beauty devices
like massage guns, grooming kits and hair styling
tools - Outdoor and fitness gear,
including fishing accessories and camping
equipment - Toys, hobbies and craft
supplies, including art tools and
LEGO - Apparel, pet accessories and
more
This wide product offering
positions Onecheq not just as a tech store but as a genuine
multi-category retail site that competes with traditional
department stores, while leveraging the convenience of fast,
digital shopping.
Innovation
Plans Aligned With Global E-Commerce Trends
Looking
ahead, Onecheq is actively exploring a range of innovations
that align with emerging global trends in online
retail.
Among the initiatives under consideration are
enhanced product recommendation systems that use shopper
behaviour and purchase history to tailor the browsing
experience, as well as AI-powered customer support tools
designed to improve response times and deliver more
personalised service.
The company is also developing
content-driven shopping experiences, including curated
product collections and educational buying guides to help
customers make more informed choices. In addition, Onecheq
is investigating eco-conscious packaging and fulfilment
solutions aimed at reducing its environmental
footprint.
While some of these developments are still
in progress, they reflect Onecheq’s clear commitment to
evolving with customer expectations and building a smarter,
more sustainable online shopping platform for New
Zealanders.
“We’re studying what leading
international e-commerce platforms are doing well, and
finding ways to adapt those strategies for New Zealand,”
Kushal adds. “Our goal is to build something that feels
world-class, but with a local heart.”
Expanding
Range Reflects Evolving Consumer Demand
As online
shopping habits in New Zealand continue to shift, Onecheq is
adapting its product strategy to meet the changing
expectations of modern consumers. Originally focused on
consumer electronics, the retailer has significantly
broadened its range to include DIY tools, homeware,
lifestyle accessories, personal care devices and even pet
supplies. This deliberate diversification allows Onecheq to
better serve the growing number of shoppers who prefer to
purchase across multiple categories from a single
platform.
“We’re constantly reviewing
our catalogue to reflect what Kiwis are actually looking
for,” says Kushal. “The goal is to offer a curated but
diverse range that lets customers find what they need,
whether that’s a set of headphones, a power tool, or a
gift for their pet – all in one
place.”
By tracking demand trends and
regularly updating its stock with relevant, seasonal and
emerging products, Onecheq is positioning itself not just as
a retailer, but as a responsive platform that evolves
alongside its customer base. This agility has been central
to the company’s growth and continues to shape its
expansion plans in 2025 and beyond.
Why Onecheq Is
Poised for Continued Growth
With product categories
expanding and customer satisfaction remaining a core
priority, Onecheq is poised to grow its footprint even
further in the coming years. The brand is already becoming a
go-to name among shoppers looking for a trustworthy New
Zealand-owned alternative to slow overseas sellers or
impersonal mega-platforms.
This type of local-first,
all-in-one online retailer is proving to be exactly what the
post-pandemic digital economy demands. With its combination
of product variety, competitive pricing and a shopping
experience tailored to Kiwi consumers, Onecheq is positioned
to meet the needs of a growing segment of online shoppers.
As the company continues to invest in service improvements
and explore new innovations, its potential for further
growth in New Zealand’s evolving e-commerce landscape
appears strong.
Discover Onecheq’s full product
range and shop direct from a NZ-owned, fast-growing online
retail store here:
https://www.Onecheq.co.nz/
